What is the real reason behind the recent storylines of love within the WWE?

The WWE has launched a new initiative to further attract the female demographic, as reported recently F4Wonline.

According to reports, the initiative to attract the female audience is the main reason for the storylines between John Cena and AJ Lee and Alberto Del Rio and Rosa Mendes. Within the company there is a belief that the stories related to love can cause a greater interest among women.

No one knows exactly how long it will last or whether these stories will continue, because the WWE is setting only for the moment whether the initiative is succeeding or not.


Source: UNREALMAT