One of the reasons for the split between brands (Raw and Smackdown) has virtually disappeared from WWE television is because you want your content to flow on the Internet.
This is indicated by Stephanie McMahon:
"We are telling the same stories.
The digital age and social networks offer the possibility of continuing the stories 24/7, so our fans can consume our content anytime, on any platform. "
With the increased emphasis on digital and socially by the WWE, Stephanie suggests that the division of brands creating programming blocks.
The WWE wants fluidity for the launch of his TV channel.
Why Stephanie disappeared from television?
"Because it was too much for me.
"Supervision of creative TV character, create a family with HHH, ...
Source: UNREALMAT
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